One of the most common Lead Generation channel is Online Lead Generation.
There are many online lead generation methods
Search Engine Optimisation (SEO) is essentially the best practice to getting more leads and sales from people searching for your product or service. SEO is an affordable, long term investment and should be run in conjunction with an overall Internet Marketing Strategy.
Search Engine Marketing (SEM), is a form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.
Search Engine Optimization (SEO) is “optimizing” website pages to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. SEM is utilizing various means of “marketing” a website in order for it to become more relevant in regard to search engine searches and their rankings.
SEM constitutes AdWords, which comprises pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. Also, key word analysis needs to be done for both SEO and SEM, but not necessarily at the same time.
Pay-Per-Click (PPC) is one of the quickest ways to boost traffic to your website, with targeted keywords that reach the right audience at the right time when they are searching for your product or service.
PPC is an internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. PPC advertisements usually come in the form of Sponsored Links which appear on the top and right-hand side of the organic listings in the SERPs. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Lead generation with PPC is attractive to people working in sales, marketing and finance, because it is directly measurable, unlike SEO which has many factors to take into account. If you are the one responsible for the website, generating leads is one of the biggest metrics you’ll be judged on. So it’s natural to want to skimp on SEO and instead pour money into PPC.
Keep in mind that PPC is a one-time event: when the budget runs out, leads stop coming in. But when you invest the time to make your website great for search engines with SEO, it will continue to pay off in months and years to come.
Smart marketers focus on lead generation for the success of the business, as well as justifying marketing budgets. Just having a website that looks good won’t meet your business goals. You are looking for leads and sales.
Social Media is definitely the buzz word at the moment, but in reality it is only a component of your online presence. It is however one of the most important and powerful components. So why is it so important?
Social Media is any type of user-driven content. In other words, any site that allows users to create content would fall into this category. Examples would include Facebook, Linkedin, Twitter, Wikipedia, MySpace, YouTube, Blogs and Forums, Digg and other bookmarking sites, any other sort of web site that allows user contributions of content.
Fundamental to Social Media is that the content is user generated. User generated is almost always relevant. Content that is not relevant has a very short lifespan in social media.
Social Media Marketing (SMM) allows you to target and connect with large groups of people who have similar interests.
Through SMM consumers can communicate in an open, honest and personal arena. This strengthens your company’s online presence and drives traffic to your website.
Facebook and Twitter are the right places to look at if your primary engagement will be within the B2C field; while B2B savvy business will probably want to look at building relationships using LinkedIn, simply because it offers access to the decision makers of a variety of organizations.
Social Media unlike many other forms of online advertising is about engaging with your consumers on the terms that they chose.
This channel must offer exciting and relevant information and must not be used to push products or services, otherwise you will not only find it difficult to engage with your clients, but stand a good chance of chasing them away.
E-mail marketing is often reported as second only to SEM as the most effective online marketing tactic.
Whether you are looking retention or acquisition marketing, email is direct and enables you to deliver your message in a targeted and attractive manner.
The main benefits of email marketing:
- Quicker and cheaper than traditional direct mail
- Consistently higher response rates than other media
- Know who reads and responds to your messages
- Test and refine your campaign in an instant to deliver maximum return
- High impact sales and promotion with instant call to action
- Control over leads volume
Affiliate Marketing in South Africa has grown strongly in the last couple years. Before that you’d spend large amounts of time and effort if you wanted to find an affiliate program from a South African advertiser. Now there are now a number of South African affiliate networks and advertisers offering affiliate programs.
Affiliate Marketing is a new and revolutionary method for driving profits through revenue sharing relationships between online merchants and content sites. Affiliate Marketing pushes products and services out to the consumer on virtual shelf space across the web, creating more opportunities for merchants to generate sales, for affiliates to earn revenue from their sites, and for consumers to find the products and services they want on the web.