Search Engine Optimization (SEO)

Search Engines Search Engine Optimization (SEO) is essentially the best practice to getting more leads and sales from peoples earching for your product or service.

SEO is an affordable, long term investment and should be run in conjunction with an overall Internet Marketing Strategy. The sample Campaign Report below effectively illustrates the substantial return on investment possible with successful SEO.

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.The most important thing is SEO helps you get traffic from search engines without paying for clicks.

SEO as a marketing tool:

The goal of SEO is to generate leads which convert to sales. That is why SEO is a form of marketing, since marketing ultimately aims to sell.

SEO as a process:

Your website will not appear on page one of search engines instantaneously. SEO requires sustained, ongoing effort for at least a few months. The more competition there is, and the more established it is in the search engines, the longer results will take to materialise.

Rankings in the search engines:

Search engines crawlers crawl millions of sites every day, they which they display in the form of Search Engine Results Pages (SERPs). Each SERP consists of 10 websites that are ranked from the top of the screen to the bottom according to how relevant they are to the search.

Chosen keywords:

Keywords are descriptions of the information people are looking for. For example, the keywords “Cheap Car Insurance” are a search engine user’s description of the information he’s looking for: cheap car insurance.

SEO is the more technical part of web marketing. SEO does help in promotion of sites and is also known as SEO copyrighting because most of the techniques that are used deal with text. Basically, it can be defined as the activity of optimizing web pages in order to make them more user search engine-friendly for getting higher positions in search results.


The screenshot below illustrates the general consensus based on our research is that Organic Traffic receives 10 – 20 TIMES more traffic than the top paid listing. In other words, if you’re getting 100 clicks a day from Google AdWords, your competitor who’s ranking#1 organically is getting 1000 – 2000 clicks a day!


The screenshot below illustrates the general consensus based on our research, people spend more money on PPC rather than SEO